The FOTR Africa Story
Celebrating African heritage through sustainable fashion and community empowerment.
Our Mission
At FOTR Africa, our mission is to celebrate and promote African fashion to the world while empowering local communities through sustainable and ethical practices. We believe in the power of fashion to preserve cultural heritage, create economic opportunities, and foster positive social change.
We work directly with artisans, providing fair wages, safe working conditions, and opportunities for skill development. By combining traditional craftsmanship with contemporary design, we create unique pieces that tell the rich story of African culture.
Our commitment extends beyond fashion to community development, environmental stewardship, and the preservation of cultural heritage. Every FOTR Africa product represents our dedication to these values.
Our Vision
We envision a world where African fashion is recognized globally for its innovation, quality, and cultural richness. A world where fashion serves as a catalyst for positive social change, economic empowerment, and environmental sustainability.
Our vision is to build a network of thriving communities across Africa, where traditional artisanal skills are preserved and celebrated, and where craftspeople earn sustainable livelihoods through their creative work.
We strive to be at the forefront of sustainable fashion, setting new standards for ethical production and inspiring others to join us in creating a more equitable and environmentally conscious fashion industry.
A Message from Our Founder
"When I started FOTR Africa, I had a deep desire to showcase the incredible talent, craftsmanship, and creativity that exists across our continent. Growing up surrounded by vibrant textiles and witnessing the skill of local artisans, I knew there was an opportunity to bring these beautiful traditions to a global audience while ensuring that the communities behind them would benefit."
"Our journey has been one of learning, growth, and profound connection. With every collection, every partnership, and every community initiative, we've stayed true to our core values of sustainability, authenticity, and empowerment."
"I invite you to join us on this journey as we continue to write the FOTR Africa story—a story of preserving cultural heritage, creating positive impact, and celebrating the beauty and diversity of African fashion."
Carole Kinoti
Founder & Creative Director
The FOTR Africa Timeline
From a small initiative to an influential sustainable fashion brand, here's how our story has unfolded.
The Beginning
FOTR Africa was founded with a vision to promote sustainable African fashion and support local artisans.
First Collection Launch
We launched our first collection featuring handcrafted pieces made by artisans across Kenya.
Community Outreach
Established training programs for young designers and artisans in local communities.
Sustainability Commitment
Implemented fully sustainable production practices and ethical sourcing across all our operations.
International Recognition
FOTR Africa received international recognition for its contribution to sustainable fashion.
Expansion & Growth
Expanded our reach to more communities and launched our e-commerce platform to serve global customers.
Core Values That Guide Us
These principles are at the heart of everything we do, from design and production to community engagement.
Cultural Authenticity
We honor and preserve the rich cultural heritage of Africa by integrating traditional techniques and designs into contemporary fashion. Every piece tells a story and carries the legacy of generations of African craftsmanship.
Community Empowerment
We believe in creating opportunities for communities to thrive. Through fair trade practices, skills training, and direct community investment, we ensure that our success translates into tangible benefits for the people behind our products.
Environmental Sustainability
Our commitment to the planet is reflected in every aspect of our operations. From the use of natural dyes and organic materials to waste reduction strategies, we strive to minimize our environmental footprint while setting new standards for sustainable fashion.
Ethical Production
We uphold the highest standards of ethical production, ensuring fair wages, safe working conditions, and respect for human dignity throughout our supply chain. We reject exploitation in all its forms and choose partners who share our commitment to ethical practices.
Quality Craftsmanship
We take pride in the exceptional quality of our products. Each item is meticulously crafted with attention to detail, ensuring durability and timeless appeal. We believe that quality craftsmanship is not just about aesthetics but also about creating pieces that stand the test of time.
Creative Innovation
We continuously push the boundaries of design, blending traditional techniques with modern aesthetics to create innovative fashion that appeals to the global market while maintaining its African identity. We believe that innovation is key to keeping cultural traditions alive and relevant.
The People Behind FOTR Africa
Our diverse team of passionate individuals brings together expertise in design, production, community development, and sustainable business practices.
Carole Kinoti
Founder & Creative Director
Jane Njoroge
Head of Production
David Ochieng
Design Lead
Amina Hassan
Community Outreach Director
Join the FOTR Africa Journey
Our story continues to unfold, and we invite you to be part of it. Whether as a customer, partner, or supporter, you can contribute to our mission of promoting sustainable African fashion and empowering communities.